My Heart's Purpose

MyHeartsPurpose.com is a project of Heartland Collective Foundation ("Heartland Collective," "we," "us," or "our"), a nonprofit organization. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service at www.myheartspurpose.com.

1. Information We Collect

Information You Provide Directly

Account Information: Email address, name, and password when you create an account
Birth Data: Date, time, and location of birth (used for astrology and Human Design calculations)
User Content: Your written reflections, responses to prompts, and interactions with our guided methods

Information Collected Automatically

Usage Data: Pages visited, time spent on pages, and feature interactions
Device Information: Browser type, operating system, and device identifiers
Cookies: We use essential cookies to maintain your session and preferences

2. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our services
Generate your personalized astrology and Human Design charts
Power Aura, our AI guide, to provide personalized reflections and insights
Communicate with you about your account and service updates
Ensure security and prevent fraud

3. How We Share Your Information

Third-Party Service Providers

We share limited, anonymized data with the following types of services:

Service Type	Data Shared	Purpose
AI Platforms	Your written reflections and chart context (e.g., "Sun in Scorpio")	Powering Aura's personalized guidance
Astrology Calculation Services	Birth date, time, and coordinates only	Generating accurate natal charts
Human Design Calculation Services	Birth date, time, and location only	Generating accurate body graphs
Email Service (Mailchimp)	Email address and journey progress	Sending supportive emails to guide your experience
Cloud Database (Supabase)	All account data	Secure data storage
Hosting (Vercel)	Standard server logs	Website hosting and performance

Important:

When data is sent to external calculation or AI services, your name and email are never included. These services receive only anonymous data with no way to identify you personally.

We Do NOT:

Sell your personal information to third parties
Share your data for advertising purposes
Allow third parties to use your data for their own marketing

4. AI Services and Data Privacy

Aura, our AI guide, is powered by various AI platforms selected for their commitment to data privacy:

API-based AI services do not use your data to train their models
Data sent to AI services is typically deleted within 30 days
Only your reflections and chart context are shared—never your name or email

5. Data Security

We implement industry and professional SaaS standard security measures including:

Encrypted data transmission (HTTPS/TLS)
Encrypted data storage
Row-level security on our database
Secure authentication through Supabase Auth

While we strive to protect your personal information, no method of transmission over the Internet is 100% secure.

6. Data Retention

Account Data: Retained as long as your account is active
Method Responses: Retained as long as your account is active
AI Interaction Logs: Not stored long-term on our servers; AI providers typically delete within 30 days

7. Your Rights and Choices

All Users Can:

Access: View your data through your Account page
Delete: Permanently delete your account and all associated data at any time (Account → Danger Zone)
Update: Modify your profile information at any time

California Residents (CCPA):

You have the right to:

Know what personal information we collect and how it's used
Request deletion of your personal information
Opt out of the sale of personal information (we do not sell your data)
Non-discrimination for exercising your privacy rights

European Residents (GDPR):

You have the right to:

Access, correct, or delete your personal data
Restrict or object to processing
Data portability
Withdraw consent at any time

To exercise any of these rights, contact us at anders@heartlandcollective.org or delete your account directly from your Account page.

8. Children's Privacy

Our service is not intended for anyone under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

10. Automated Access and Scraping Prohibition

All content on MyHeartsPurpose.com, including but not limited to text, graphics, methodologies, AI-generated reflections, prompts, and user interface designs, is the exclusive intellectual property of Heartland Collective Foundation.

Strictly Prohibited:

Scraping, crawling, or automated collection of any content
Data mining or extraction by any automated means
Use of content to train artificial intelligence or machine learning models
Reproduction or distribution without prior written consent
Access by bots, spiders, or automated systems (except authorized search engine indexing of public pages)

We actively block known AI training bots and scrapers via our robots.txt file. Any unauthorized access or use of our content may result in legal action. To request permission for any use of our content, contact us at anders@heartlandcollective.org.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Email: anders@heartlandcollective.org

Mailing Address:

Heartland Collective Foundation
10042 Wolf Road Suite B #33
Grass Valley, CA 95949

Website: heartlandcollective.org

Note before deleting your account:

We're continuously improving this platform, and your profile data will unlock powerful future features—like connecting with loved ones, teams, and partners to discover deeper levels of understanding and compatibility. Deleting now means losing access to these upcoming experiences.